He then showed a US map of social media sites trolling for young inductees which ranged from racist to anarchist. How were they finding new participants? Connection. They were working to connect these teens via social media to fallacious arguments that “felt good” to young, manipulable minds. They would find connection points with family, friends, religion, justice, and the list goes on. But the strategy was the same. Connect. Because once connected, it was very hard to disconnect.