Profiles are more and more a crucial component of our lives. It’s not quite as reported today as it was five years ago when we were still figuring out just how profiles worked, but the web is littered with reports of people who lost jobs, scholarships, marriages, or worse, because a profile was not private enough, a person had multiple profiles, or because someone shared a profile of another person without their permission. Those things still happen, they just aren’t newsworthy anymore. But just because our information hungry brains also crave novelty doesn’t mean this isn’t an issue. Especially for younger parts of our society. It’s called impression management and it’s worth talking about.